April 2015 - April 2016
The website Men's Official was the combined efforts of me and the site's editor-in-chief, Zain Shah.
Across a bracket of several weeks, we brainstormed the dearth of light-hearted men's fashion, entertainment, and lifestyle websites out in the Western media landscape. I helped in honing Zain's visions, as it's co-founder, by aiding with marketing and admin work. Ranging from developing target demographics to assisting during meetings with clients, helping to arrange reader test groups, and writing the first batch of articles before we hired a team of writers., which I then went onto manage.
Men's Official was an online consumer magazine for the busy man. Content was designed to engage the reader through its quick, informative tone. Convenience was considered essential for this mode of content; covering fashion, entertainment, grooming, and food. The delivery propelled an engaging style of writing that was clickable, likeable, and shareable.
As the site's resident Fashion Editor, I proposed article headlines of the site's Fashion Column, which includes, Advice, Inspiration, Shop and Trend, for our pool of writers to choose from. Alongside sub-editing article submission, managing SEO content, and creative directing and shooting for our bi-monthly product shoots.
The website Men's Official was the combined efforts of me and the site's editor-in-chief, Zain Shah.
Across a bracket of several weeks, we brainstormed the dearth of light-hearted men's fashion, entertainment, and lifestyle websites out in the Western media landscape. I helped in honing Zain's visions, as it's co-founder, by aiding with marketing and admin work. Ranging from developing target demographics to assisting during meetings with clients, helping to arrange reader test groups, and writing the first batch of articles before we hired a team of writers., which I then went onto manage.
Men's Official was an online consumer magazine for the busy man. Content was designed to engage the reader through its quick, informative tone. Convenience was considered essential for this mode of content; covering fashion, entertainment, grooming, and food. The delivery propelled an engaging style of writing that was clickable, likeable, and shareable.
As the site's resident Fashion Editor, I proposed article headlines of the site's Fashion Column, which includes, Advice, Inspiration, Shop and Trend, for our pool of writers to choose from. Alongside sub-editing article submission, managing SEO content, and creative directing and shooting for our bi-monthly product shoots.
