As superficial as it is, and as much as we wouldn't really like to admit, we all judge people's first impressions by the clothing they were. In a world where communications are so quick and meager, when once warming hellos with neighbors have been replaced with flimsy grunts, our clothing choices become the quickest form of communication. A swift run down of a person's outfit is practically the same as a conversation nowadays.
So when your appearance is this meaningful to your everyday life, how can we cultivate our own look? It can be hard to be unique in an age of no rules. To be honest, I'm not the biggest fan of the runway or high-fashion campaigns, half are designed for commodity and to sell sell sell. To me, the best kind of fashion inspiration you can go and find has to be street style.
During my stint at London Fashion Week, I found myself affronted by a colourful confectionery of street style; all over Somerset House, citizens of local and afar made the courtyard their five-day home. And my god, did they look cool! What I love about street style the most is the authenticity, the fact that these people didn't have a team of stylist at hand, nor were they payed to wear this or that; they're regular people, with their everyday style.
Rashpal Amrit, fashion blogger/photographer (Style and Stylus)
Jai'me Jan, fashion blogger (Boy Meets Fashion)
Sinclair Bransby Williams, model (@SinClairBW)
Chris Millington, model and fashion blogger (Forget Fashion)
Kinga Kurek, model and fashion blogger (Rock This Runway)
Allysha Johnson, blogger (It's A Style Fix)
Elizabeth Paska, blogger (Lizzie's World)
Street style is the most organic, and natural form of fashion. Untapped by commercialisation, not tainted by a need to be 'trendy' or conforming. There's more to the field than pretentious, underpaid art students who spend their days practicing poses in the mirror. Streets style is a brief and pure snapshot of the everyday man or woman, living their life and the role that style plays in it. You'' begin to wonder what the person who wears the clothes is - who are they? their job? where are they from? - it brings a sense of humanity to the clothing. Street style isn't just about artificial mannequins, it's real people.
What did you think of the street style in London Fashion Week this season?
copyright © josh milton 2017