It's that time of year, folks, where the denizens of the fashion world emerge out of their coffee-induced comas and see the first bit of light besides the flash of their polaroid cameras. It's fashion month guys, and it wasn't New York or Milan that kicked it all off, it was London.
'Bloggers Love....' is this amazing little organisation that I've been partnered with for a few months now. Their aim is to push the spotlight onto the ever-increasing influence of bloggers in the fashion industry, doing so by bringing emerging brands to the forefront. A while back, they did their very first 'Bloggers Love Fashion Week' and this is their second one of the year. I was honestly so excited to attend the event, which ran for 3 days in the Penthouse bar in Leicester Square.
The most fitting word for the event was cute. Come on, how adorable is everything?! With a dramatic cityscape acting as the backdrop to the hustle and bustle of bloggers, photographers and stylists chatting away to the brands on offer. The bar even sold 'Bloggertinis' and I never swayed too far form the Candy Bar. The setting oozed sophistication, the grandeur of the golden framed mirrors and white roses speckled around the two floors.
I attended the event with fellow fashion blogger Lizzie! Didn't she look fetching?
During the night, I accumulated a myriad of freebies and goodies as I talked to the designers and collections there... I wasn't complaining.
For the most part, my style can only be described as structured. I typically dress in a satorial way, that is, shirts, waistcoats, blazers et cetera. Lately, I've been trying to broaden my stylistic choices to more playful, urban pieces. German brand CaptureLove held a stall at BLFW, and I was immediately drawn to their contemporary, playful approach to millinery. The designs are individually sketched illustrations by Maria-Katharina Richters, ranging from Ed Hardy-esque graffiti to Mid-Western trucker logos. I was given my very own cap to take home which was suggested by the representative I spoke to there. The cap is crafted from premium materials and even lights up!
For the past couple of years, animalistic prints and aesthetics have pounced onto many designer's collections. This has led to a tsunami of cheap leopard print this and zebra print that being worn together by the housewives of Orange County and New York. A booth that I swear the fashion bloggers literally flocked to was the one headed by Soundchick Accessories. They produce these beautiful, handmade feather jewelry and accessories, deriving their designs from the forestial depths of nature. The peacock look seemed to be a clear favourite, their melodic, rich hues would make a delicate addition to a demure outfit. I was given these pheasant earrings to keep, lightweight and dainty, but can easily pack a striking punch to a little black dress number.
So I admit, beauty products will forever faze me. I literally do not understand make-up, to me, most foundations are just pots of coloured dirt that you cover imperfections with. I admitted this all to the woman who representsthe make-up brand Oxygentix, and she manged to dispel many of my fears about foundation. I (obviously) hadn't heard of Oxygentix before, but I was pleasantly surprised about the brand and its ethos. It was developed to heal and conceal skin after cosmetic surgery, containing aloe vera making it a breathable foundation. I tested it out and it even feels crisp to the touch, you can tell it doesn't clog pores like what most foundations would. I've never felt more like a guy before.
The final brand I managed to sit down and talk to was the NeoStrata Company, who were showcasing their Exuviance range; a diverse range of anti-ageing products. The products are imbued with natural botanicals that are designed to comfort the skin in a pleasing manner. I was given a sample of their Multi-protective Day Creme SPF20 product. The product itself is instilled with skin-preserving anti-oxidents which diminishes lines and wrinkles. I've been using it for the past few days and though I don't exactly have a face like a leather bag yet, I have noticed that my skin is more supple to the touch. It's a little pricey, but I think that if you're not really in the mood to splash chemicals on your face or have surgery, this could be good for you!
I had a fantastic night at the Bloggers Love Fashion Week. If you are a blogger and are interested in joining the program, you definitely should. Meeting other bloggers and being exposed to such a diverse range of brands that typically hover under the radar of most people has given me the confidence to pursue blogging. I'd like to thank the team behind the decadent days of BLFW, and for giving bloggers some much-needed recognition in the intense industry of fashion.
Also, thank you to Jessica Yau for featuring me in her vlog about the BLFW Pre-party... of course I'm eating in the middle of it. Why do I do these things to myself...
copyright © josh milton 2017