Debenhams SS15 Press Day

As Beyoncé says, to the left, to the left...

The Victoria House Basement, located in an eclectic corner of Bloomsbury, found itself the center of a minimal white plain as it housed the Debenhams SS15 press day. The popular purlieu was transformed for the day, with a blanc concrete walls and a rustic finish, it was a fantastic stage to display the latest collections that Debenhams have to offer. Press Days are curated to give the media a first-hand look into the next-season's aesthetics, and Debenhams' was a union of clean lines, flowery motifs and contemporary sartorialism.

So the event itself was divine, though let's just say the free food and rinks definitely made the event that little bit more better! With an unlimited supply of macaroons and champagne (you seriously can't get anymore cliched blogger than that) we had a wander around the ultra-plain rooms, meaning that the clothes were in the spotlight of this show. Me and Kinga just so happened to be wearing all black, well, I added a bit of a pastel twist to my outfit to get in the Spring vibes. The leather tie bringing that Teddy Boy angst to the refinement of the trenchcoat. Or I could have just thrown this on with no thought, it's up to you...

Anyway, enough about that, it's time for the clothes!

Hammond & Co.:

Known for chiseling clothes with a British heritage edge, Hammond & Co, stitch into their latest campaign a very contemporary take on the 1940s style of clothing, with a dark tonal palette and a very London gentleman kind of silhouette to the garments. Though not exactly overflowing with Summery colours, the collection was rich in structure, with granddad collared shirts and lapel waistcoats being my personal favorites. A subdued check three-piece and leather satchel all complimented the 40s atmosphere, everyone loves a good flat cap!

John Rocha:

John Rocha really out-performed the other brands when it comes to summer casual. The major front runner of the ensembles was a bight, brassy floral shirt. The collection overall was very relaxed and matured, with the jean legs being straight-legged, reflecting the recent trend towards baggier, looser leg-lines. Colours were also quite mute and light, a lambent check shirt being the sole exception. The tan rucksack worn on the mannequin was to die for. Jealous of a mannequin's clothing, the Josh Milton memoirs. 

Jasper Conran:

You may be starting to realise the theme of all these collections here, they're all pretty simple really. But that's not to say that's a problem. John Conran featured clean, minimal lines tinted with the occasional graphic print. a zippable trenchcoat being a clear standout piece within these timeless frameworks. A bomber jacket also made an appearance, its urban routes retold through knitted voices.   

Jeff Banks:

Uniting summery hues and suited elegance was Jeff Banks. With a wonderful three-piece beige suit and a braided pair of loafers, this was a really versatile collection, all age ranges could wear any of the pieces, being easily  transferable but most of all, timeless. There's not much to say about the clothing, which in itself is a good thing, the clothes possess an unspoken elegance to them, without having to be garishly flashy. Sometimes, you don't need to shout to grab people's attention. 

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The Debenahms SS15 press day was a fantastic sneak peak of what is to coming in the approaching season. Writing this in the midst of winter, surrounded by chunky knits and shapely coats, it's refreshing to see what the next season has to offer. 
What did you all think of the collection?