Press days. A term that conjures both excitement, and fear into the heart of every fashion and lifestyle blogger. Press days are briefs openings where bloggers and the press (shocker) are given an unbridled rummage into a brands' latest collection. Over the past few weeks, I've attended a good handful of press days with my fellow en vogue bloggers, but one that immediately caught my eye was Sewn Agency.
Held in a hidden alcove in a Shoreditch inglenook, Sewn Agency contained some of the coolest brands I've ever seen! Encapsulating a diverse range of aesthetics, including edgy woodland prints, raunchy formals and sleek sport luxe, I had the chance to have a wander around their rustic offices (complete with table of food, which I pretty much fell in love with) and peruse the brands first-hand.
Libertine-libertine was the first menswear brand I happened upon, their collection called 'Dog Day Sunrise' saw the rigid edges of tailoring be playfully rubbed away, as subtle utility details seeped in. It was a quirky confluence of late 70's LA street culture, so a lot of the pieces were loungewear, but also fused some tailored garments, too. Someone call Florence and the Machine, the dog days aren't over just yet.
Kings Of Indigo are an up and coming jeans brand that aims to run the test of time. Every guy at sometime in their life will face the dreaded problem of an awkward thigh hole in their jeans; if it hasn't happened you yet, it will. K.O.I utilise four different dip-dye baths to imbue colour into their hand-crated denim, bringing a raw, organic tangibility to their jeans. Indigo dying is one of the oldest methods of coloring denim, and it's sustainable too. Go green, folks.
Rascals ran alongside the unstructured formal brands, bringing an altogether more sportier edge to the day. The active wear for their SS15 collection was versatile and could easily be worn at home, in the gym or even on the street! I love brands like this, who take things that you wouldn't normally assoicate with 'fashion' and translate it into more wearable styles.
What did you guys all think of the brands?