DKNY collaborate with Opening Ceremony, but is the outcome anything but logos?
New York based label DKNY is part of a group of brands that are well... just brands. They rely solely on their name to promote a pseudo-image of 'style', in other words, a distasteful top with a name on it.
So it comes as a surprise that DKNY are teaming up with avant garde brand Creative Ceremony are bringing a Spring/Summer 2013 capsule collection of re-issued styles. Though the true DKNY image is still retained via the inordinately sized logos, the typical grandiose nature of Opening Ceremony is splashed in.
The pieces are in fact redesigns straight form the archives of DKNY; the 90's catwalks to be exact. Comprising 15 women's and unisex pieces, the capsule collection incorporates quintessential street wear designs, circa 1991-1994, from the back issues of DKNY. This will come as cri de coeur to most, the 70's and 80's can only be strained so far.
The sporty attire ranges from zip-front jumpsuits, cropped puffer jackets and simple, albeit boldly branded tees.
"We have been longtime fans of the brand and were very excited to bring back select, quintessential styles that feel fresh even today." - Carol Lim, co-founder of Opening Ceremony.
Prices range from £92 for a T-shirt, to £420 for outerwear, yet considering its limited edition status and sports-luxe aesthetic, the pieces can make perfect investments for both this year, and to capture the raw early 90's essence of DKNY. But those (like myself) who wish to stay away from the brandy brands, this may be a collaboration to stay away from...
Shop all DKNY for Opening Ceremony (if you want to of course) here.